Circle to Search made Google part of a simple gesture on partner devices. The feature worked so naturally that Google's contribution could disappear in product demos and partner advertising.

We branded the interaction itself. Drawing the circle in Google's four colors made it recognizable in partner advertising and product demos. The branded gesture is now part of the product interaction. In February 2026, Google reported that Circle to Search was available on more than 580 million Android devices.

Moncler's AI-generated brand film moved between mountain landscapes and city streets, with the clothing holding the story together. That made consistency a creative problem as much as a technical one. The garments had to retain their shape, texture and detail as the world around them changed.

As Group Creative Director at R/GA, I combined creative direction with hands-on image production and built ShotFlow, a shared workspace for managing prompts and imagery across the team. ShotFlow let the team lock descriptions of garments, characters and scenes, then reuse them as each shot developed. We refined still images before using them to generate motion, so decisions about the clothes survived the move into film. I created a substantial share of the imagery and led the production workflow.

The team produced the film in four weeks for its premiere at Google Marketing Live in 2025.

Helvetica is a symbol of order and good taste. Zac Roif and I turned that reputation against itself, creating a version with deliberately excruciating spacing. We adjusted the spacing between common letter pairs until familiar words became uncomfortable to read. Released for Halloween with support from R/GA, Hellvetica invited designers to break the rules they had spent their careers learning.

In its first week, Hellvetica had more than 7,000 downloads and 540,000 unique visitors. Fast Company, WIRED and The Verge covered the project. People used it to prank colleagues and built a browser extension around it. Even Monotype's type director publicly praised it.

YouTube Music Nights brought artists and audiences together for a live music series in Los Angeles in 2024. Working freelance as Creative Director and Designer, I created the series' branding and carried it through the design assets and production. The work gave the events a shared identity while leaving space for each artist's own presence.

Merch Aid turned artist-designed merchandise into support for small businesses affected by pandemic closures. Artists and designers partnered with local businesses on exclusive products, with 100% of the profits going back to the businesses.

I developed the concept with Zac Roif and Chloe Saintilan, created the brand and website, and led designers across R/GA offices. Shared templates gave each collaboration a place within the same shop and let new artists contribute quickly. What began as relief for local businesses became a platform for further fundraising collections.

Across its collections, Merch Aid raised nearly $1 million. The initiative also supported Black-led nonprofits, with one capsule by Black designers raising more than $60,000 in 24 hours.

Rancho West began with a distinctly Malibu ambition: an organic beer rooted in the landscape and lifestyle of the people making it. The founders saw a growing appetite for organic products and wanted to build a beer brand that reflected their love of the outdoors. They came to me to give that ambition an identity.

Working directly with the founders, I built the brand around the meeting of Malibu’s ranch country and surf culture. The identity needed to carry both: the rugged character of the land and the easygoing spirit of the coast. I designed the logos and packaging across the beer range, then extended the identity into booklets and T-shirts. Together, we built a brand people could recognize on a shelf and wear beyond it.

Rancho West went on to become Erewhon’s number-one-selling beer brand, with distribution expanding to retailers including Whole Foods, Sprouts, and Bristol Farms.

Passport stamps give a trip a small, tangible souvenir. Amex Passport brought that ritual into the Amex app, turning eligible purchases abroad into digital stamps. I led the artwork program at R/GA, creating a collection of 150 designs that gave each destination its own identity.

Four designers worked over four months, drawing on local craft, landmarks and everyday objects. Polish paper-cutting and Argentina's mate cup became starting points for stamps with their own illustration, lettering, color and texture. A shared system made them feel like a collection without flattening their differences.

I brought research and production tools into the process so the team could spend more time designing. AI-assisted research helped us explore references; a custom Figma plugin handled texture imports, color application and year variants. The final vector artwork was made by the designers. The stamps launched as part of Amex Passport in September 2025.

A financial life can be scattered across bank accounts, investments, crypto and debts. Fierce brought those pieces into a single product. Connected geometric forms represented the different parts of a financial life. In the app, people could move between the overall picture and the detail of an individual account.

As Creative Director at R/GA, I led visual design across the brand, product and marketing site, working alongside the UX team. We developed the identity and interface together, carrying the same design logic into balances, market information and rewards.

Gopuff came to me with a Tom Brady partnership. I proposed giving the gummies a brand of their own. GOAT took Brady's sporting reputation and turned it into a product identity, with a star cut into the wordmark that could also become a gummy, a pack detail or a piece of merchandise. The organic, vegan gummies launched in three flavor assortments, exclusively through Gopuff, on June 4, 2025.

We asked aspiring tennis players across New York to write to their idols. Their letters became the heart of Nike's Queens of the Future, a campaign about the ambitions of young women who could become the sport's next generation.

I directed the video content and shot much of the supporting photography. The stories came together at the West Fourth Street courts during the 2019 US Open, where the young players met their idols, shared their letters and joined them for a tennis clinic.

Venmojis give everyday payments their own animated artwork. Familiar objects, including a slice of pizza and a box of 'stuff', help people express the story behind a payment or request.

As Group Creative Director at R/GA, I led the Venmojis creative program. We gave familiar objects personality through animation and humor, creating artwork people could use alongside a note or on its own. Venmo introduced the animated Venmojis in May 2026 as part of the rollout of its new feed.

Chunks World is an independent character project where I designed both the artwork and the tools that bring it to life. Each character begins as separately drawn parts in a 48-by-48-by-48 space. A modular construction inspired by old puppets lets those parts become a whole cast of personalities.

I built a custom toolchain to move between drawing and code. A Figma plugin previews flat artwork in 3D, while Python tools convert the drawings into voxel models. The generator controls rarity and rules out incompatible combinations. A Blender pipeline assembles, rigs and renders the characters. Designing the parts and the system together let me shape how the collection could vary.

Two sold-out collections. Over $2 million in trade volume.

Nicotine replacement had traditionally looked clinical. Blip brought bold color and humor to the category, making quitting something people could feel proud of. Its founders knew the shame and isolation of trying to quit, and wanted a brand that offered encouragement and a community of people going through the same thing.

As Creative Director, I carried that purpose into the creative work and website. Fluorescent green, bold typography and humor gave the products a recognizable identity. Product renders and campaign photography introduced the range, with clear routes to the gum, lozenges and nicotine-free sticks.

In September 2024, Blip launched in 3,500 CVS stores across the US.

Platinum membership offers more than most people can keep in their heads. Travel, dining and rewards needed to become useful parts of a member's day, with a clearer path from discovering a benefit to using it. I directed the foundational strategy and design vision around two moments: getting started with Platinum and making use of its benefits day to day. Guided setup introduced the membership, while a curated dashboard brought benefits and tracking into one view.

Every PayPal Rewards offer depended on another set of partner assets. A weekly calendar of deals needed a system that could keep pace. I led a redesign that turned each partner's logo and color into a collectible token, giving different retailers a common visual format.

The system gave every offer the same basic structure: a retailer, a reward and a day to use it. Each partner kept its own logo and color within that shared format, across the app and campaign materials. We launched the system in the UK and Germany, giving local teams a repeatable way to introduce new offers without starting the design again each time.

Food Interrupted made food policy personal. Panera's six-part series paired familiar faces with people working to change the food system, exploring issues such as animal welfare, transparency and sugar through the lives of the people involved.

I worked on the series as Art Director at Ace Content. The project extended across film, social and in-cafe materials, giving the stories a life beyond each episode. For the sugar episode, Panera donated a dollar for each audience interaction, reaching $60,000 for Beyond Type 1 in less than 24 hours. The campaign's Shorty Awards entry reported more than 17 million episode views.

Samsung makes the phones, screens and hardware people play on. Game Portal brought that offer into a shared destination, connecting product stories with gaming content and offers. The visual identity had to work across different products and markets while leaving room for the games themselves.

As creative lead, I directed the visual system and its launch assets. We developed the design system and rollout guidelines together so local teams could adapt the work for their own audiences. Game Portal launched in seven countries in June 2023, with a rollout planned for more than 30.

For American Express Unstaged in 2021, SZA's CTRL became a world audiences could step into from home. The performance moved through an RV, a beach and a stage over a lake, turning the landscape into three chapters of SZA's world. Across 15 tracks, she was joined by Isaiah Rashad and Travis Scott.

Working with director Alfred Marroquin, we developed the setting for a performance captured live in one take. The continuous journey gave the show its own intimacy and momentum, with SZA at the center of an environment that changed around her.

For the MW07 earphones and MW65 noise-cancelling headphones, I led the 3D team on two Master & Dynamic launch campaigns. Working with XK studio through Ace Content, we created a hero film and key visuals for the MW07 earphones, followed by a series of stills and moving vignettes for the MW65 headphones.

Dean & DeLuca entered sports nutrition with four chef-developed Bio Nutrition Bars. Created with chef and endurance athlete Alan Murchison, the range brought the brand's food expertise to pairings such as matcha and espresso, and turmeric and ginger. It launched at the 2017 US Open before a wider retail rollout that would take the products beyond Dean & DeLuca's own stores.

As Design Director at Ace Content, part of Anomaly, I designed all of the packaging for the line and art directed the launch film and shoot. That connected the product on the shelf with the people and imagery introducing it to the world.

The 2020 NBA postseason carried more than the pursuit of a championship. Players were competing in the bubble while using their platform to call for change. ESPN's Rise Together campaign gave the championship run and the players' calls for change equal weight. A split screen connected action on and off the court, beginning with a 30-second postseason spot.

At R/GA, I led four designers and animators in creating the campaign's visual system. We delivered a 60-page style guide in four days, giving the network a working language for a postseason unfolding in real time.

I co-founded Gentleman's Brand Co. with Omar Varts and Sally Woodward-Hayes to make Australian skincare with a straightforward approach. I designed the identity and packaging, combining Swedish minimalism with Australian ingredients and imagery. The black-and-white bottles made simplicity part of the product's appeal.

Two weeks after our December 2012 launch, Colette in Paris got in touch and went on to become a major stockist. By October 2013, the range was also stocked in New York, Germany and the Netherlands. Building a business around the design taught me as much about demand and distribution as it did about packaging.

Beneath the Surface invited people into the thinking behind Samsung's products. Chapter 9 of the Within series used an interactive HTML5 experience to explore the design and development process. Creative partner Josh Parschauer and I developed the concept, and I led the visual design. Knowing how the experience would be built helped me shape the idea around what our small team could achieve.

The Receipt explored a tax return as a record of the year someone had lived. As Creative Director and Designer, I shaped the concept into a personal review, with bold typography and playful 3D objects giving each idea its own screen. Public trends added context, while an expert Q&A helped people follow the story back to their own finances.

MetaMart imagined what would happen if MetaMask's online world became a neighborhood store. Collectibles and digital communities took the familiar form of a convenience shop, with orange signage, modular displays and the MetaMask fox. As Designer and Artist, I helped connect the physical concept to a personalized pass and an online store for exclusive releases. The concept gave a digital wallet the familiar setting of a neighborhood shop.

Kings of Beer put Budweiser's brewmasters at the center of its story. The documentary challenged the perception of a beer made at the push of a button by showing the people responsible for its consistency.

At Ace Content, I led creative and design direction for the film, including bespoke posters, key art and title sequences. The work also included a collection of 45 country-specific beer labels, which I designed alongside the team I led.

Released in 2019, Kings of Beer ran in select US theaters and reached number nine on iTunes' documentary chart, according to the film's Shorty Awards entry.

Gear Up connected The North Face and Dick's Sporting Goods to the conditions outside. I led art direction and design across the work, including an interactive Facebook Canvas experience and a Weather.com integration that responded to the weather.

ArcOrbit is a generative artwork with one rule: you can only move forward. Each new galaxy replaces the one before it. I built the experience around that decision to keep looking or let go, giving an endlessly generative system a sense of impermanence.